Location: Cape Town

Salary: R15,000 – R25,000 per month, depending on experience

About Us:

The Simbavati Lodge Collection is a leading safari operator dedicated to providing exceptional wildlife and wilderness experiences in South Africa and Tanzania.

Job Description:

We are seeking a skilled Paid Search Specialist with a minimum of 2 years of experience to join our dynamic marketing team. The ideal candidate will be responsible for managing and optimising our paid search campaigns across Google and the Meta channels. This role offers the opportunity to contribute to the growth and success of Simbavati by driving targeted traffic and increasing conversions through strategic PPC initiatives.

Key Responsibilities:

1. Develop and implement effective paid search strategies to achieve business objectives, including increasing brand awareness, driving website traffic, and maximising ROI.

2. Conduct keyword research, competitor analysis, and audience targeting to optimise campaign performance and identify new opportunities for expansion.

3. Create and manage paid search campaigns on multiple platforms including Google Ads, Bing Ads, Instagram, and Facebook..

4. Monitor campaign performance, analyse data, and provide actionable insights and recommendations for continuous improvement.

5. A/B test ad copy, landing pages, and other elements to optimise conversion rates and improve overall campaign effectiveness.

6. Manage budgets, bids, and ad spend allocation to ensure optimal performance and efficient use of resources.

7. Stay up-to-date with industry trends, best practices, and algorithm updates to maintain a competitive edge in the paid search landscape.

8. Collaborate with cross-functional teams, including marketing, design, and development, to align paid search efforts with overall business goals and objectives.

Qualifications and Experience:

1. Bachelor’s degree (or equivalent qualification) in Marketing, Advertising, Business, or related field.

2. Minimum of 2 years of experience in paid search marketing, with a proven track record of managing successful PPC campaigns.

3. Proficiency in Google Ads, Bing Ads, and other paid search platforms.

4. Strong analytical skills and the ability to interpret data, draw insights, and make data-driven decisions.

5. Excellent communication skills, with the ability to effectively communicate campaign performance, insights, and recommendations to stakeholders.

6. Detail-oriented with a focus on accuracy and quality assurance.

7. Experience in the travel and tourism industry is a plus, but not required.

Benefits:

1. Competitive salary based on experience.

2. Opportunity for professional growth and career advancement.

3. Access to training and development resources.

4. Employee discounts at Simbavati properties.

5: Medical & pension contributions

How to Apply:

If you meet the qualifications and are excited about the opportunity to join our team, please submit your resume and cover letter to marketing@simbavati.com. We look forward to hearing from you!

Note: Salary range is dependent on experience. Only shortlisted candidates will be contacted for interviews.